Certain language services, such as those required in advertising and various other international marketing activities, not only require specialised language skills, but also an appreciation of the “way of life” in different countries. WTC works with professional marketing linguists to provide valuable advice in a number of areas.
Through our network of international consultants we are able to:
Assist our clients during their initial approach to foreign markets, such as research, selection and development of business relationships.
Supervise negotiations with international partners.
The translation of advertising copy is complex, since ideas and concepts, idiomatic expressions and slang often do not translate effectively. If you seek new market expansion we can assess the names of products and trademarks or develop creative concepts aimed to ensure that your intended message comes across just as effectively in culturally different marketplaces.